Salesforce Unveils 7 AI Employees — How Will Casey, Hunter, and Fin Change the Way We Work?
Salesforce announced 7 AI agents on September 11, 2026 — Casey, Paige, Carter, Hunter, Marshall, Piper, and Fin — each with a defined role covering areas like sales, customer service, IT, and e-commerce. This article explains how these 'AI employees' will change the way businesses operate, including a breakdown of pricing.
"A customer inquiry comes in at midnight and nobody can respond" — it's a pain point that many companies know well. The 7 AI employees Salesforce announced on September 11, 2026 are designed to solve that problem wholesale.
What Is This?
Salesforce's "Agentforce" platform has added 7 AI agents (autonomous AI workers), each with a defined area of responsibility.
These "AI employees" have names and assigned roles, and they handle their duties 24 hours a day, 365 days a year, making their own decisions as they go. Unlike conventional chatbots, they can sustain memory over weeks or even months and keep working on an ongoing basis.
What Changed?
As of September 11, 2026, six of the seven AI agents became generally available (GA — meaning anyone can use them). The remaining agent, Hunter, is scheduled to become generally available in November 2026.
Here are all seven AI employees:
| Name | Role | Primary Responsibilities |
|---|---|---|
| Casey | Customer Service | Handles customer inquiries via phone, SMS, WhatsApp, and chat |
| Paige | Internal IT & HR | Automatically processes IT and HR requests from employees |
| Carter | E-Commerce Shopping | Guides customers from product comparison through to purchase completion |
| Hunter | Outbound Sales | Identifies potential customers and nurtures them over months |
| Marshall | Supply Chain | Automates back-office operations end to end |
| Piper | Lead Generation | Converts website visitors into sales leads |
| Fin | Enterprise CX | Resolves complex customer experience issues across all channels |
Across Agentforce and Slack, Salesforce has processed a cumulative total of 7 billion AWUs (AWU = Agent Work Unit, the unit for individual tasks completed by an AI agent). In Q2 2026 (April–June) alone, 3.2 billion AWUs were recorded.
The agent names (Casey, Paige, etc.) can be freely renamed to match your company's brand. You could, for example, present them to customers as your own character — something like "Mika from Tanaka Trading Co."
How Can You Actually Use Them?
Scenario 1: Casey resolves a late-night inquiry
At 11 PM, a customer reaches out via web chat: "I'd like to return an item I ordered." Casey handles it automatically and completes the return process. By the time your team arrives in the morning, it's already been resolved — which means you can reduce the need for overnight customer support shifts.
Scenario 2: Hunter and Piper automate the sales pipeline
Piper automatically identifies B2B (business-to-business) prospects visiting your website and reaches out to them by email. High-potential leads are handed off to Hunter, who continues following up over the course of several weeks. Your human sales reps can focus exclusively on closing deals.
Scenario 3: Paige takes the load off IT
When an employee sends a Slack message like "I need to reset my password" or "How do I submit PTO?" Paige automatically resolves it. Simple inquiries to the IT and HR departments are dramatically reduced.
Customer support required around-the-clock shift coverage by human staff. Response times slowed at night and on weekends, which often hurt customer satisfaction. Sales reps handled every step of the process manually, which capped the volume they could handle.
Casey and Fin handle customer inquiries autonomously 24/7/365. Hunter and Piper automate everything from prospect discovery through nurturing. Human staff can focus on higher-judgment tasks that truly require human expertise.
How Much Does It Cost?
Individual pricing for the 7 new agents has not yet been published by Salesforce. Here are the reference prices for the Agentforce platform overall:
- ✓Core Agentforce features
- ✓Flex Credits purchased separately
- ✓Agent usage is pay-as-you-go
- ✓Covers sales, service, and field service
- ✓Added on top of the base license
- ✓Enables more advanced workflow automation
- ✓All-in-one plan with Flex Credits included
- ✓Production-ready AI agents out of the box
- ✓Industry-specific add-ons available at +$150/month
Pricing is listed in US dollars; the amount in other currencies will vary with exchange rates. Additionally, individual pricing for the 7 new agents has not been officially announced as of September 2026. Be sure to confirm details with a Salesforce representative before proceeding with any implementation.
Summary
The 7 AI employees Salesforce announced on September 11, 2026 each have a specialized domain — sales, customer service, IT, e-commerce, and more — and they work around the clock. A track record of 7 billion cumulative tasks is evidence that these agents are already in active use at many companies. They are especially well suited for businesses struggling with late-night customer support coverage or lacking the headcount to pursue new sales leads proactively. Starting with Casey or Piper is likely to give you the fastest, most tangible results.
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